Here is what actually moved in Naples and Southwest Florida, and what each story means if you own, want to buy, or are thinking about selling.
NABOR September 2026 numbers: $575,000 median, 623 closings and 4,240 homes on the market
The Naples Area Board of Realtors put out its September 2026 market data on Oct 23, the release date on its 2026 schedule. Across the Naples area there were 623 closed sales, 702 pending sales, 1,073 new listings and 4,240 homes for sale, with a median closed price of $575,000 and 99 median days on market. NABOR's July report had 4,415 homes for sale, a $590,000 median and 108 days on market, so the supply of homes kept shrinking through the slow summer months and homes are selling a bit faster.
Why it matters: These are the official local numbers clients and other agents will quote all season, so the team should have them ready for listing presentations and buyer meetings. With pending sales (702) higher than closings (623), October and November closings should pick up as season starts, and a smaller supply gives sellers a little more pricing power than they had last year. For out-of-state and seasonal buyers who are watching from up north, the message is that the summer was their best window and choices will shrink once snowbirds come back, so serious buyers should move before the January rush.
Florida Realtors Q3 report: $1 million-plus home sales jump 14.9% statewide as homes go under contract faster
Florida Realtors released its third-quarter 2026 single-family report on Oct 23. Statewide closed sales were 65,904, up 0.2% from a year earlier, and the median price rose 2.4% to $420,000. Median time to contract fell to 47 days from 52, sellers got 96% of their original list price (up from 94.9%), and inventory dropped 9.8% to 95,799 homes, or 4.4 months of supply. Sales of homes priced at $1 million or more rose 14.9%, while sales in the $300,000 to $399,999 range fell 4.7%.
Why it matters: The statewide data matches what the team sees in Naples: the luxury tier is the strongest part of the market while entry-level buying is soft, so it makes sense to spend more marketing and prospecting time on the $1 million-plus segment. Faster contracts and a higher sale-to-list ratio also help when advising sellers on pricing and on how firmly to negotiate. For out-of-state buyers moving to Florida, the shift from 5.1 to 4.4 months of supply means the market is less of a buyer's market than headlines from last year suggested, so they should expect less room to negotiate on well-priced homes.
Turnkey luxury homes are selling: $10.1 million Moorings sale sets a non-waterfront record
The Naples Press reported on Oct 23 that Naples builders are selling more fully furnished, move-in ready luxury homes. Borelli Construction sold 436 Putter Point Court in The Moorings for $10.1 million to Chicago-area buyers, the highest non-waterfront home sale in the neighborhood's history, and Diamond Custom Homes sold another turnkey Moorings estate for $8.4 million. London Bay Homes has a furnished Old Naples showcase home listed at $15.9 million, and Stock Development is furnishing its last seven Bay residences at The Ritz-Carlton Residences, Naples, including a $6.5 million penthouse.
Why it matters: A $10.1 million record for a non-waterfront home in The Moorings sets a new comp for the area's inland streets and shows that buyers will pay a premium for finished, furnished product. The team can use this when advising sellers on staging and furnishing, and when matching buyers with builders who offer turnkey homes. For out-of-state and second-home buyers, like the Chicago buyers in this sale, turnkey homes take away the hardest part of moving to Naples from far away: no years of construction, no managing designers from another state, and they can be living here within weeks.