What's really moving Southwest Florida
The stories, the numbers, and what they mean for you. Straight from the people who work this market every day.
Hilton Marco Island withdraws its plan for a second tower, for now, and more
The Southwest Florida real-estate stories that matter right now: Hilton Marco Island withdraws its plan for a second tower, for now; Collier Coun
Naples private clubs multiply as luxury demand grows, with Paraiso Beach Club raising its initiation fee to $150,000, and more
The Southwest Florida real-estate stories that matter right now: Naples private clubs multiply as luxury demand grows, with Paraiso Beach Club ra
Early voting closed in Collier on Oct 31 with the latest polls showing Amendment 3 short of the 60% it needs, and more
The Southwest Florida real-estate stories that matter right now: Early voting closed in Collier on Oct 31 with the latest polls showing Amendment
Four days before the vote, Naples Press lays out what Amendment 3 could mean for Collier homeowners and budgets, and more
The Southwest Florida real-estate stories that matter right now: Four days before the vote, Naples Press lays out what Amendment 3 could mean for
$60 million Bonita Estero Rail Trail deal nears closing after Estero clears soil study, and more
The Southwest Florida real-estate stories that matter right now: $60 million Bonita Estero Rail Trail deal nears closing after Estero clears soil
M Development's Fifth Avenue South buying spree brings doubled rents and lease lawsuits to downtown Naples, and more
The Southwest Florida real-estate stories that matter right now: M Development's Fifth Avenue South buying spree brings doubled rents and lease l
Naples Airport details its American Airlines deal, and more
The Southwest Florida real-estate stories that matter right now: Naples Airport details its American Airlines deal; Collier commissioners take up
$71 million Gordon Drive sale made official, and more
The Southwest Florida real-estate stories that matter right now: $71 million Gordon Drive sale made official; Naples Beach renourishment starts t
Naples September numbers, and more
The Southwest Florida real-estate stories that matter right now: Naples September numbers; Park Shore's Trianon Centre office complex sells for $
Amendment 3, 10 days out, and more
The Southwest Florida real-estate stories that matter right now: Amendment 3, 10 days out; This week's top closing; FDOT sets Oct 27 and 28 publi
NABOR September 2026 numbers, and more
The Southwest Florida real-estate stories that matter right now: NABOR September 2026 numbers; Florida Realtors Q3 report; Turnkey luxury homes a
New Gulf-front estate at 2050 Gordon Drive sells for $71 million in an off-market deal, and more
The Southwest Florida real-estate stories that matter right now: New Gulf-front estate at 2050 Gordon Drive sells for $71 million in an off-marke
FDOT sets public hearings on adding lanes to I, and more
The Southwest Florida real-estate stories that matter right now: FDOT sets public hearings on adding lanes to I-75 from Golden Gate Parkway to Al
Three Oaks Parkway extension to Daniels Parkway opens Nov. 2, completing a new north, and more
The Southwest Florida real-estate stories that matter right now: Three Oaks Parkway extension to Daniels Parkway opens Nov.
Early voting opens Oct. 19 in Lee and Oct. 22 in Collier, with the Amendment 3 property tax measure on the ballot, and more
The Southwest Florida real-estate stories that matter right now: Early voting opens Oct. 19 in Lee and Oct.
Collier's top 10 September home sales total about $205M, led by a $62.5M Olde Naples Gulf, and more
The Southwest Florida real-estate stories that matter right now: Collier's top 10 September home sales total about $205M, led by a $62.5M Olde Na
Naples Realtors back Amendment 3 property tax cut ahead of Nov. 3 vote, while opposing Collier's tourist tax hike, and more
The Southwest Florida real-estate stories that matter right now: Naples Realtors back Amendment 3 property tax cut ahead of Nov.
Babcock Ranch passes 6,000 home sales, with 2026 sales up 29% on resilience demand, and more
The Southwest Florida real-estate stories that matter right now: Babcock Ranch passes 6,000 home sales, with 2026 sales up 29% on resilience dema
Olde Naples Gulf, and more
The Southwest Florida real-estate stories that matter right now: Olde Naples Gulf-front home sells for $62.5 million, topping Collier's 10 pricie
Collier sets $8 million Naples Beach renourishment, with 208,000+ tons of sand starting late October, and more
The Southwest Florida real-estate stories that matter right now: Collier sets $8 million Naples Beach renourishment, with 208,000+ tons of sand s
Park Shore's Trianon Centre office complex sells for $27 million to Boston, and more
The Southwest Florida real-estate stories that matter right now: Park Shore's Trianon Centre office complex sells for $27 million to Boston-based
Collier County, Naples, Marco Island and Everglades City lock in FY2026, and more
The Southwest Florida real-estate stories that matter right now: Collier County, Naples, Marco Island and Everglades City lock in FY2026-27 prope
Citizens Insurance lifts its Hurricane Isaias binding freeze, so stalled Florida closings can move again, and more
The Southwest Florida real-estate stories that matter right now: Citizens Insurance lifts its Hurricane Isaias binding freeze, so stalled Florida
Naples luxury inventory keeps shrinking, and more
The Southwest Florida real-estate stories that matter right now: Naples luxury inventory keeps shrinking; Moorings bayfront estate at 3125 Leewar
Freddie Mac, and more
The Southwest Florida real-estate stories that matter right now: Freddie Mac; Pelican Bay office sale sets a Naples record; Naples real estate ca
Mortgage rates ease across the board on Oct 7 as more bet the Fed holds, and more
The Southwest Florida real-estate stories that matter right now: Mortgage rates ease across the board on Oct 7 as more bet the Fed holds; A marke
Record office price in Naples, and more
The Southwest Florida real-estate stories that matter right now: Record office price in Naples; Mortgage rates hold steady to open the week; Coll
Naples waterfront roars back, and more
The Southwest Florida real-estate stories that matter right now: Naples waterfront roars back; Mortgage rates ease to open the week; Bonita Sprin
Mortgage rates tick up to open October, and more
The Southwest Florida real-estate stories that matter right now: Mortgage rates tick up to open October; Florida's insurance thaw deepens; Naples
Mortgage rates ease off recent highs to start the weekend, and more
The Southwest Florida real-estate stories that matter right now: Mortgage rates ease off recent highs to start the weekend; Naples' Miracle Mile
Mortgage rates keep climbing to open October, and more
The Southwest Florida real-estate stories that matter right now: Mortgage rates keep climbing to open October; Naples market 'completely divided'
Mortgage rates hit highest in nearly 3 years, and more
The Southwest Florida real-estate stories that matter right now: Mortgage rates hit highest in nearly 3 years; Naples' Gulf Shore Boulevard 'Mira
Naples housing market splits in two, and more
The Southwest Florida real-estate stories that matter right now: Naples housing market splits in two; Mortgage rates grind near multi-year highs
Mortgage rates hit a one, and more
The Southwest Florida real-estate stories that matter right now: Mortgage rates hit a one-year high on Sept 29; Property-tax Amendment 3 takes ce
New UNF poll, and more
The Southwest Florida real-estate stories that matter right now: New UNF poll; Mortgage rates hold above 7% on Sept 28, near their highest level
Rail Head Industrial Park sells for $8M, a top, and more
The Southwest Florida real-estate stories that matter right now: Rail Head Industrial Park sells for $8M, a top-five Naples industrial deal of 20
M/I Homes plans 500, and more
The Southwest Florida real-estate stories that matter right now: M/I Homes plans 500-plus new homes at Barron Collier's Brightshore in North Napl
Collier commissioners take up private golf club on 169, and more
The Southwest Florida real-estate stories that matter right now: Collier commissioners take up private golf club on 169-acre East Naples citrus g
Mortgage rates climb again to start the week, 30, and more
The Southwest Florida real-estate stories that matter right now: Mortgage rates climb again to start the week, 30-year fixed back near 7.1%; Napl
Mortgage rates climb again, pushing the 30, and more
The Southwest Florida real-estate stories that matter right now: Mortgage rates climb again, pushing the 30-year fixed firmly past 7%; Naples sti
Mortgage rates edge lower to start the weekend but the 30, and more
The Southwest Florida real-estate stories that matter right now: Mortgage rates edge lower to start the weekend but the 30-year still sits near 7
Mortgage rates push above 7% on Friday as the Fed's rate hike ripples through housing, and more
The Southwest Florida real-estate stories that matter right now: Mortgage rates push above 7% on Friday as the Fed's rate hike ripples through ho
Collier commissioners adopt FY2027 budget, hold tax rate flat and trim Conservation Collier funding, and more
The Southwest Florida real-estate stories that matter right now: Collier commissioners adopt FY2027 budget, hold tax rate flat and trim Conservat
Fed raises rates to 3.75%, and more
The Southwest Florida real-estate stories that matter right now: Fed raises rates to 3.75%-4% on Sept.
Collier housing committee votes Sept. 15 to push 'affordable housing by right' in commercial zones, and more
The Southwest Florida real-estate stories that matter right now: Collier housing committee votes Sept.
Collier property market values slip 3.23% while taxable values climb to $170.3B, and more
The Southwest Florida real-estate stories that matter right now: Collier property market values slip 3.23% while taxable values climb to $170.3B;
City of Naples advances $294.1M budget, raises property tax rate to 1.29 mills, and more
The Southwest Florida real-estate stories that matter right now: City of Naples advances $294.1M budget, raises property tax rate to 1.29 mills;
Collier property values fall for first time in a decade, yet taxable values climb 3.3%, and more
The Southwest Florida real-estate stories that matter right now: Collier property values fall for first time in a decade, yet taxable values clim
Developers land $197M loan to build Olana, Naples' priciest Gulf, and more
The Southwest Florida real-estate stories that matter right now: Developers land $197M loan to build Olana, Naples' priciest Gulf-front condos; C
Collier commissioners tentatively OK $3.19B budget, hold tax rate, and more
The Southwest Florida real-estate stories that matter right now: Collier commissioners tentatively OK $3.19B budget, hold tax rate, but Conservat
Naples Is Getting a $100 Million Beach Club
The most exclusive neighborhood in America is getting a total rebuild, and it says a lot about where this market is headed.
Buyer & Seller Guides
Straight answers to the questions Southwest Florida buyers and sellers ask us every day.
Where to Live in Naples: A Neighborhood Guide
A local guide to the best Naples neighborhoods, from Old Naples and Port Royal to Pelican Bay, North Naples, and the value communi
Naples Flood Zones and Flood Insurance, Explained
What Naples and Southwest Florida buyers need to know about FEMA flood zones, how to check a property, and what flood insurance ac
Florida Property Taxes: Homestead and Save Our Homes
How Florida property taxes work, what the homestead exemption saves you, and how the Save Our Homes cap and portability protect Na
Buying a Home in Naples: A Step-by-Step Guide
A step-by-step guide to buying a home in Naples and Southwest Florida, from pre-approval and closing costs to flood insurance, HOA
Selling Your Home in Naples: What to Know
How to sell a home in Naples for the best price, from pricing and prep to marketing, negotiation, and seller closing costs in Flor
Naples vs Bonita Springs vs Estero: Where Should You Buy?
A side-by-side look at Naples, Bonita Springs, and Estero to help Southwest Florida buyers choose the right area for lifestyle, bu
Is Now a Good Time to Buy a Home in Naples?
How to decide whether now is a good time to buy in Naples and Southwest Florida, and the factors that matter more than trying to t
Buying New Construction in Southwest Florida
What to know before buying a new-construction home in Naples and Southwest Florida, from builder contracts and upgrades to CDD fee
Moving to Naples: A Relocation Guide
A practical relocation guide for moving to Naples and Southwest Florida, covering cost of living, taxes, weather, neighborhoods, a
Naples Condo vs Single-Family Home: Which Is Right for You?
The pros and cons of buying a condo versus a single-family home in Naples, including HOA fees, maintenance, lifestyle, and resale
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